Your radio station will have its very own “peak hours” when it’s most busy in terms of listeners.
So, how does this apply to the peak hours of your online radio? Well, it’s the same theory, just most likely to be a different time of the day, unless your listeners have a posh phone/car system and a good quality signal on their drive to/from work… many of your listeners may be tuned in from their offices, replying to support tickets with your station on in the background for a bit of music (I know I am! – yes even at 22:07 at night while I’m writing this). More information about Times Radio will be released in coming weeks.“In radiobroadcasting, drive time refers to dayparts in which radio broadcasters attempt to reach the large number of people who listen to their car radios while driving to and from work. The drivetime periods are when the number of radio listeners is at its peak and, thus, commercial radio can charge the most for advertising. Drive times coincide with rush hours.” – Wikipedia The station will be ad break free, with commercial opportunities for sponsors across the schedule. The station will launch later this year and broadcast on DAB, online and via app and smart speakers. I’m delighted he’s signed up to what I hope will be a new destination for those people hungry for quality reporting and trusted, expert analysis.”įormer BBC Radio 5 Live Editor Tim Levell has been named as Programme Director for Times Radio, and will work alongside Stig Abell and Wireless National Speech Radio Controller Liam Fisher. His knowledge, warmth and ability to make the complex and contrary understandable will create immense value for our listeners. Times Radio Launch Director Stig Abell said: “John Pienaar is one of the most familiar and well-respected voices in broadcasting. Times Radio will provide provocative, well-informed, entertaining and useful discussion covering the key stories of the day, providing the perfect complement to the print and online offer.
Pienaar is the first signing to Times Radio, which will bring together the peerless journalistic expertise of The Times and The Sunday Times with the speech radio and podcasting experience at Wireless, the company behind talkSPORT, talkRADIO and Virgin Radio UK. The guiding aim is to offer listeners high quality discussion and analysis of the stories and issues of the day, and make it a compelling, enjoyable listen. Now, I couldn’t be more thrilled about joining the greatest and oldest title in journalism – in such a new and ambitious project on the digital front line. Pienaar said: “It’s been a huge pleasure and a great privilege to work at the Beeb.
His new Drive Time show on Times Radio will deal with the issues of the day in Westminster and beyond. He also hosts the highly regarded Pienaar’s Politics show and podcast. John Pienaar is one of the most familiar voices in UK broadcasting, with a 30 year career at the heart of Westminster, most recently as Chief Political Correspondent at BBC Radio 5 Live and as the BBC’s Deputy Political Editor. News UK today announces that renowned political broadcaster John Pienaar will host the Drive Time slot on Times Radio, the new national digital radio station launching later this year in partnership between The Times, The Sunday Times and award-winning audio business Wireless. Times Radio launch planned for later this year.Senior political correspondent is first hire for new national speech station.
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